Compliance & Fair Housing Policy

This Policy applies to ListingCred, its personnel and contractors, customers, real estate professionals, brokerages, property representatives, creators, social-account partners, agencies, vendors, and user-authorized automated tools involved in ListingCred housing-related content or campaigns. It covers intake, access, scripting, filming, editing, approval, targeting, delivery, reporting, support, and complaint handling.

This Policy is incorporated into the ListingCred Terms and Conditions. The ListingCred Privacy Policy governs related collection, retention, and disclosure of personal information.

ListingCred supports equal access to housing information. All dwellings advertised through ListingCred must be offered and promoted on an equal-opportunity basis. No person may use ListingCred to steer, discourage, exclude, prioritize, conceal, suppress, or differentially serve people because of a protected characteristic or a proxy for one.

Federal law prohibits housing discrimination based on race, color, national origin, religion, sex (including sexual orientation and gender identity under applicable federal interpretation), familial status, and disability.

For California properties and campaigns, protected characteristics also include ancestry, citizenship, immigration status, primary language, gender, gender expression, sexual orientation, marital status, familial status, source of income (including government rental assistance such as Section 8), disability (including conditions protected as disabilities), genetic information, military or veteran status, age where applicable, and any other characteristic protected by state or local law.

For a property outside California, the protected characteristics and requirements of the property’s state and locality also apply. ListingCred applies the most protective applicable federal, state, local, brokerage, platform, and contractual standard when standards differ.

Content must not state, imply, depict, or encode a preference, limitation, exclusion, or steering message based on a protected characteristic. Prohibited examples include:

• “ideal for singles,” “perfect for young couples,” “adults preferred,” “no children,” or other familial-status or age preferences;
• references to preferred race, religion, nationality, language, sex, gender, sexual orientation, disability, citizenship, immigration status, source of income, or similar characteristics;
• “Christian neighborhood,” “safe from immigrants,” “English speakers only,” “no Section 8,” or coded substitutes for protected characteristics;
• statements about the racial, religious, ethnic, family, disability, or socioeconomic composition of a neighborhood, school, building, or likely buyer;
• claims such as “safe neighborhood,” “good schools,” “exclusive community,” or “family neighborhood” when used to steer or imply who belongs rather than convey objective, sourced property information;
• instructions to avoid showing people with disabilities, children, older adults, interracial families, religious dress, or other protected groups; and
• different creative, price, availability, response, or service treatment for audiences based on protected characteristics.

Advertising should focus on objective property and transaction facts, including price, lawful availability, room count, dimensions, amenities, architecture, renovations, lot size, objectively measured travel distance, accessibility features, and nearby public amenities. Claims must be accurate, supportable, current, and approved by the responsible listing professional.

Accessibility features may be described factually, such as “step-free entrance” or “36-inch doorway,” without expressing a preference for or against people with disabilities. Genuine legally qualified senior housing may use age-related language only with documented authorization from the responsible housing professional.

Images, casting, editing, captions, music, commentary, thumbnails, and synthetic elements must be evaluated together. Visuals must not communicate that a housing opportunity is intended for or unavailable to a protected group. Creator selection may be based on geography, availability, demonstrated quality, style, safety, and campaign fit, but not as a proxy for excluding an audience or signaling an unlawful preference.

A person intentionally featured and identifiable in customer or creator content must have provided an appropriate appearance or model release. A minor may not be intentionally identified, recorded, uploaded, or published without documented permission and any required release from an authorized parent or guardian. Incidental bystanders must be non-identifiable, removed, cropped, or blurred when necessary. Customers and creators must not record people in private settings without authorization.

Creators must not speculate about demographics, school quality, crime, safety, religion, culture, the likely buyer, or suitability for a family type. Questions about schools, safety, demographics, or community composition must be redirected to neutral, authoritative resources without steering.

AI-written captions, voiceovers, generative fill, virtual staging, and other altered content receive the same review as human-created content. Virtual staging and material digital alterations must be clearly disclosed where required by law, MLS, brokerage, platform policy, or reasonable consumer expectations.

Creative may not fabricate or materially misrepresent a property’s dimensions, condition, view, fixtures, accessibility, renovations, or available features. Synthetic people may not be inserted into housing creative, and AI may not be used to imply the race, religion, age, disability status, family composition, culture, or other protected characteristics of desired residents or the surrounding community.

Every advertisement promoting or linking to a residential housing opportunity or related housing service must use each platform’s then-current housing, special-ad-category, or equivalent program when applicable. ListingCred will use only audience options available and permitted for housing and will not evade restrictions. Some audience types, placements, campaign objectives, or formats may be restricted or unavailable.

The following practices are prohibited when used to limit access to housing information:

• targeting or excluding by a protected characteristic;
• using interests, behaviors, language, household composition, device data, ZIP codes, custom audiences, lookalikes, customer lists, inferred traits, or other proxies to recreate prohibited targeting;
• drawing geographic boundaries to exclude neighborhoods or populations for discriminatory reasons, including digital redlining;
• suppressing delivery based on engagement with cultural, religious, disability, family, or demographic content; and
• using optimization goals, exclusions, bidding rules, or creative variants designed to produce discriminatory delivery.

Geography may be selected only for a legitimate, documented property-marketing purpose and within applicable platform restrictions. A permitted platform setting is not automatically lawful; intent, effect, creative, optimization, and distribution must still be reviewed.

Before launch, the responsible customer or listing professional must certify that they:

• are authorized to advertise the property and have obtained required owner and brokerage approvals;
• reviewed the final creative and verified material listing facts;
• did not request or supply discriminatory language, targeting, exclusions, or audience proxies;
• will respond consistently to inquiries without steering or discriminatory treatment;
• will comply with federal, state, local, brokerage, MLS, licensing, disclosure, and advertising requirements; and
• will promptly notify ListingCred of changes in availability, price, authorization, or legal status.

The account holder remains responsible when an order, brief, creative, or instruction is submitted through an API, MCP connection, delegated token, automated agent, or other authorized tool. Automated submissions receive the same screening and approval controls as direct submissions. Certifications are recorded with the certifying identity, applicable version, and timestamp.

Creators must clearly disclose material relationships with ListingCred, the listing professional, brokerage, seller, or sponsor when the relationship would not otherwise be obvious. Disclosures must be easy to notice and understand and appropriate to the format. Examples include “Paid partnership,” “Sponsored,” or “Ad.” Applicable platform disclosure tools must be used but may not be sufficient alone.

The responsible customer must supply any brokerage name, licensee name, DRE or other license number, brokerage attribution, equal-housing mark, listing status, or disclaimer required by law, MLS rules, the platform, or brokerage policy. ListingCred may delay or reject content until required information is provided.

• Intake: confirm authority, property type, campaign geography, and housing classification.
• Brief: remove prohibited audience descriptions, demographic instructions, and unsupported claims.
• Creator guidance: provide role-appropriate fair-housing, filming-permission, and disclosure instructions before participation.
• Creative: review spoken words, text, captions, visuals, thumbnails, AI alterations, disclosures, and calls to action.
• Customer approval: record approval and the certification described in Section 9.
• Campaign setup: confirm the applicable housing category, lawful geography, available audience settings, budget, and destination URL.
• Post-launch: retain core settings and creative; review rejection, complaint, and material delivery-anomaly signals received; pause questionable delivery promptly.
• Closeout: retain approval, campaign, payment, exception, and corrective-action records under Section 15.

The Company will designate a role responsible for administering this Policy (the “Compliance Owner”). A red flag must be escalated to the Compliance Owner during the same business day it is identified. Campaigns must not launch, or must be paused promptly, when a participant requests demographic targeting, asks who “belongs” in an area, supplies coded exclusions, disputes required housing classification, requests an unapproved account or audience, seeks to omit a required disclosure, or resists factual correction.

Only the Compliance Owner or a documented delegate may release a campaign paused for compliance review. The release record must identify the issue reviewed, information considered, decision, rationale, conditions imposed, responsible reviewer, and timestamp. Compliance concerns may be sent to legal@listingcred.com with the subject line “Compliance Escalation.”

Anyone may report suspected discrimination or noncompliance to legal@listingcred.com with the subject line “Compliance Complaint” or by mail to the address below. ListingCred will ordinarily acknowledge a complaint within three business days. Matters presenting an immediate campaign risk will be escalated the same business day. Resolution timing depends on complexity, available evidence, and third-party cooperation.

ListingCred may pause or remove content, preserve records, restrict accounts, request documentation, notify affected partners, report to the brokerage or platform, and cooperate with regulators as permitted or required by law. Retaliation against anyone raising a good-faith concern is prohibited.

ListingCred will provide personnel and creators with role-appropriate compliance guidance before authorizing them to perform housing-advertising activities through the Services and will update guidance when material requirements or workflows change. ListingCred will maintain procedures designed to screen content and campaign configuration at the stages described in Section 11.

The Company may conduct risk-based sampling or targeted reviews of content, campaign settings, records, or delivery when complaints, platform signals, operational changes, or other risk indicators warrant review. Platform approval alone does not satisfy ListingCred’s review standard.

ListingCred will maintain available records of customer certifications, approved creative, material releases, targeting and geography settings, platform classification, approvals, material changes, complaints, investigations, pause-and-release decisions, and corrective actions. Advertising and fair-housing records are generally retained for up to seven years under the ListingCred Privacy Policy. Records subject to an open complaint, investigation, dispute, subpoena, or anticipated litigation will be preserved until the applicable hold is released.

Violations may result in required edits, rejection, campaign suspension, removal, creator or customer suspension, termination, reporting to the brokerage or platform, or referral to authorities. Refunds and nonrefundable “Committed Costs” are governed by Sections 11 and 12 of the ListingCred Terms and Conditions.

If material noncompliance resulted primarily from ListingCred’s error rather than customer-supplied content, instructions, omission, or approval, ListingCred will provide an appropriate remedy under the Terms, which may include correction, re-performance, replacement, credit, or refund as circumstances warrant. ListingCred may impose standards stricter than a platform when reasonably necessary to reduce legal, consumer, or reputational risk.

Recommended public statement: “ListingCred supports Equal Housing Opportunity. We do not knowingly accept or distribute housing advertising that indicates an unlawful preference, limitation, or discrimination. All dwellings advertised through ListingCred are intended to be available on an equal-opportunity basis.”

• U.S. Department of Housing and Urban Development — Fair Housing
• HUD — Report Housing Discrimination
• California Civil Rights Department — Housing
• Meta Business Help Center — How to Choose a Special Ad Category
• Federal Trade Commission — Endorsements, Influencers, and Reviews

EK Enterprises, LLC d/b/a The Gig Agency
Attn: Compliance Owner
806 Avenida Pico, Suite #508
San Clemente, CA 92673

Email: legal@listingcred.com
Website: https://listingcred.com